Digital Marketing Specialist

Careers

Sterilex is a growing company with an emphasis on innovations in antimicrobial and anti-infective technologies for health/dental care, food processing, and environmental decontamination applications.

What We Offer

  • Competitive salary and performance bonus
  • 401K with company contribution
  • Profit sharing
  • Medical healthcare benefits
  • Paid vacation and personal leave
  • An entrepreneurial, fast paced environment
  • A team committed to innovation, growth, impactful solutions, and industry leadership

Sterilex

For over 20 years, Sterilex has been a recognized industry leader for developing innovative, award-winning solutions for microbial control. Based in Hunt Valley Maryland, Sterilex markets a line of proprietary, award-winning biofilm-control biocides, broad spectrum disinfectants and rapid biofilm diagnostic tools that can be used in a variety of applications such as food and beverage protection, animal health, and water treatment applications.

This role represents an excellent opportunity to join and contribute to a rapidly-growing life sciences company with aggressive growth goals. Sterilex has an unwavering commitment to our Core Values: Leadership, Innovation, Integrity, Collaboration and Excellence.

 

Job Summary

The position is responsible for development and execution of Sterilex’s digital marketing strategy and the maintenance of Sterilex’s digital footprint. The Digital Marketing Specialist will utilize a range of techniques including content, search, email and social media marketing to help drive growth and digital engagement. The ideal candidate will be data driven, adaptable and a self-starter. They will also have an aptitude for design.

Primary Responsibilities

Digital Marketing Strategy

  • Develop and implement a digital marketing roadmap and tactical execution plan.
  • Develop and implement a digital marketing dashboard and regularly report on progress.
  • Evaluate and recommend new digital channels, methods or tools.
  • Serve as subject matter expert on all things digital marketing.

Digital Marketing Execution & Optimization

  • Actively manage the Sterilex.com website, regularly adding new content.
  • Re-visit existing web content to optimize using SEO principals.
  • Optimize site performance and use of CMS (WordPress).
  • Execute email marketing campaigns using our email service provider (MailChimp).
  • Develop landing pages that actively engage site visitors and drive conversions.
  • Manage Sterilex’s social media presence on sites including LinkedIn and Facebook.
  • Optimize use of Google Analytics to report on business objectives.
  • Collect data and optimize use of tools based on data.
  • Manage the development and roll-out of new digital platforms to Sterilex team.
  • Utilize CRM and other tools to manage lead flow process.

Other Responsibilities:

  • Cross-train with Creative design team.
  • Assist with creative functions (Adobe Program package).
  • Other tasks as assigned.

Job Qualifications:

  • Minimum Bachelor’s degree in a related discipline. Marketing, Business or STEM degree preferred.
  • Minimum of 2 years’ experience in digital marketing/creative digital work.
  • Demonstrated track record of data driven decision making.
  • Experience managing a corporate website.
  • Experience with Adobe Creative Suite.
  • Experience with a CRM platform is desirable; preferably Salesforce.com.
  • HTML and Web development skills a plus.

Competencies

  • Effective Written and Verbal Communication skills.
  • Detail oriented individual. Takes pride in accuracy of work product.
  • Problem Solving/Analytical Skills: Efficiently identifies and resolves problems in a timely manner; Gathers and analyzes information; Develops solutions; Uses reason.
  • Fosters teamwork, collaboration and positive team spirit; respectful.
  • Well-developed organizational and project management skills, with ability to multi-task.
  • Data driven decision maker.

 

Work Environment

  • Work primarily from Sterilex’s corporate headquarters in Hunt Valley, MD.

Apply Now - Digital Marketing Specialist

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